As CEO, Rick is responsible for the 300+ combined staff of Goodness Manufacturing and Trailer Park.

Prior to joining Trailer Park in 2008, Rick Eiserman was North America Managing Partner at Young & Rubicam Brands, Southern California, and Y&R's Global Client Partner Lead on the Land Rover and Mattel businesses, since early 2006.

In his role as Managing Partner of Young & Rubicam Brands, SoCal, Eiserman ran a 200+ employee agency, spanning digital, direct, events, promotions, advertising and viral. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and served as the lead growth engine for Y&R Advertising in the U.S. Under his leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Pony, Jenny Craig and Accenture Global/Digital. Before joining YRB SoCal, Eiserman was CEO and a founding member of BrandBuzz, based in New York City. BrandBuzz, launched in 2000, grew to become a 65-person full service agency, with clients that included LG Mobile/Appliances/Electronics, MSN and the NBA.

In addition to BrandBuzz, Eiserman was responsible for launching two specialty units within WPP -- BIG, a consulting unit specializing in developing adver-gaming and in-game strategies for brands; and Bounce Entertainment & Events, a strategic alliance designed to provide experiential marketing solutions for clients.

Eiserman began his career at Y&R New York, working in account management (with clients including Campbells, Sony and Blockbuster,) before moving on to new business. During that time, he was a junior member of the new business team that drove over $1 billion in global new business out of New York, and helped Y&R New York to be named "Global New Business Agency of the Year" by Advertising Age.

During his career, Eiserman has had the pleasure of leading multiple client businesses, most notably Land Rover Global, LG North America, and the NBA. He has also been a guest speaker on CNN's "Showbiz Tonight" and CNBC's "Kudlow & Cramer" programs. Eiserman received his Bachelor of Fine Arts Degree: Graphic Design from the California Art Institute in San Diego.